Save the Children has become very well known NGO around the United Kingdom because of the video "If London were Syria". This video encapsulates the every day life of children's living in Syria. The focus of the video is on a little girl who is living a normal casual life starting with her birthday and ending with her birthday a year after. However throughout the video there is a radical impact and shift in the little girls life as she is experiencing war and the loss of her father.
This video is very good terms of a campaign as it leave the spectators bewildered. It allows the audience to connect with the video and to impersonate themselves within these circumstance, as well as on an emotional scale. The video hit over 24 million views in a week through youtube medium.
The marketing director Sue Allchurch, marketing director at Save the Children says the global outlook began this year and follows the launch of save the children international two year ago. They have decided to market in Brazil as it is a country that became more interested within this NGO. With the more global outlook they have set on through most of there media channels they have grown.
"We managed to cut through the statistics and facts and show that these are children like yours or mine. It made people relies that, forgetting about geography, politics the arguments, what would it be like if this happened here," says Sue Allchurch.
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