Stakeholders

PART 1

Stakeholders who are connected with Save the Children:

• Corporate Partners:

• Investors and Supporters:

Foundation Partners:


• Bill & Melinda Gates Foundation
  
• Church Communities Foundation
  
• Conrad N. Hilton Foundation
  
• Dubai Cares
  
• GHR Foundation
  
• Newman's Own Foundation
  
• Open Society Foundations
  
• William and Flora Hewlett Foundation
  
• William Randolph Hearst Foundation
  

• Employees/ Volunteers:
  → Their fundamental employee and business values are:
  1) Accountability 2) Ambition 3) Collaboration 4) Creativity 5) Integrity
• --> 14,000 people working in 120 countries

Programs:

• 1) Child Protection and HIV/Aids
• 2) Education and Child Development
• 3) Health and Nutrition
• 4) Hunger and Humanitarian Response

• Customers: Children in developing countries
• Famous Supporters: There are several influential public figures who support and promote the Save the Children’s programs
  → Jennifer Garner
  → Julianne Moore
  → Rachel Zoe
  → Jennifer Connelly
  → Cristiano Ronaldo
  → Lynn Harrell & Helen Nightengale

• Child Sponsors: People who sponsor a specific child + communicate with them → established friendship
• Health Services
• National and regional governments: influence the policies and actions
• International institutions: African Union, European Union, United Nations
• Members of Governing Council
• Schools in developing countries

OPPORTUNITES: → increase donations & support for children

• Artists / Ambassadors: famous supporters → more international attention & recognition
• Corporate Partnerships: long-term and mutually beneficial strategic relationships
  → financial donations & investments→ help to bring lasting change for the world's poorest and most vulnerable children
• Volunteers: run their shops, fundraise,organise events,provide expertise → raise millions in income and raised awareness of Save the Children  

CHALLENGES: dependency

→ Won't be able to achieve their aims without the help of others

→ Partnerships + donations critical to achieve change

Communication:

→ Website
--> Donation Page

→ Annual Reports

→ Fact Sheets

→ Issue Briefs

→ Disaster and Emergency Reports

→ Trustee's Reports

→ Social Media

→ Videos

→ Gift Catalogs
--> Brochures

→ Artist Ambassadors
--> Blog of CEO Carolyn Miles

Children Feedback:

→ Posters,websites, films, stories and workshops used for explanation towards children

→ 111 projects in 15 countries: children feedback

Continue reading →

History

Founded in 1919 by Eglantyne Jebb and her sister Dorothy Buxton, Save the Children is a foundation that battles the starvation of children. Their initiative started in Austrian Hungary during World War I. The Fight the Famine Council, started in 1919 to pressure the British Government to stop the blockade. On April 15^th the sisters succeeded in separating themselves from the politics and called their separate initiative “Save The Children Fund”. The fund had its initiation in the Royal Albert Hall, during a meeting for raising money. Pope Benedict XV publicly announced his support for Save the Children and declared Innocents day to be on December 28 to raise awareness and collect donations.

Later that year a similar initiative started in Sweden, called Radda Barnen, which means Save the Children, and together they founded the International Save the Children Union in Geneva on January 6^th 1920. That year Jebb also built a relationship with the Red Cross who supported them throughout.

Save The Children was the first charity in the U.K. to have page-length advertisements in newspapers. Through doctors, lawyers et cetera Jebb devised mass advertisement campaigns. Individual child sponsorship was started to engage more donors, and a monstrous amount of £8.000.00 was raised. 

Due to their efforts the condition of children in Central Europe had remarkably improved. During the Russian Famine in 1921 however, Jebb realized that the fund needed to become permanent. Their mission was changed that year to “an international effort to preserve child life wherever it is menaced by conditions of economic hardship and distress”.

Save The Children took active action to feed and educate the many refugees. They created many propaganda movies, feeding centers in Russia as well as Turkey, and also took on press campaigns. They started collaborating with organizations such as the Russian Famine Relief Fund and Nansen, which lead to the recognition by the League of Nations.

The Daily Express criticized the fund however, publishing that the situation was exaggerated and that the fund should be more concerned with helping their own people in the U.K. before aiding Russia. As a response, the charity increased the publicity about the famine, showcasing shocking imagery of mass graves and starving children. Over 157 million rations were given out, saving 300.00 children and gaining national appeal. The Russian Feeding Program was closed in the summer of 1923 and the organization was now internationally legitimate. 

In 1923, Jebb drafted what would later become the UN Declaration of the Rights of the Child. In this draft there were 5 criteria:

1.       The child must be given the means requisite for its normal development, both materially and spiritually

2.       The child that is hungry must be fed, the child that is backward must be helped, the delinquent child must be reclaimed and the orphan and the waif must be sheltered and succoured.

3.       The child must be the first to receive relief in times of distress.

4.       The child must be put in a position to earn a livelihood, and must be protected against any form of exploitation.

5.       The child must be brought up in the consciousness that its talents must be devoted to the service of its fellow men.

The League of Nations adopted these points later in 1924 and was known as the Declaration of Geneva. This was the first step that would lead to the Conventions on the Rights of the Child adopted by the United Nations in 1989

Continue reading →